All Posts by LEadmin

Do You Need a Mentor?

Aspiring business owners and entrepreneurs typically fall into this one trap:

They think it’s going to take TENS OF THOUSANDS of dollars (if not more!) and YEARS of trial and error and refinement before they can finally “make it.”

Whew. That sounds exhausting!

I’ll tell you a secret:

Building a profitable six-figure business isn’t easy… but it does NOT have to be expensive, take years, or consume your every waking moment.

In fact, there’s one really easy way to speed your learning curve and get to six or seven figures (and beyond):

WATCH WHAT OTHER SUCCESSFUL BUSINESS PEOPLE ARE DOING AND COPY THEM!

Now, we’ve been brought up to believe that copying is “bad…”

You know the drill:
“Keep your eyes on your own paper!”
“If your friends jumped off a bridge, would you?”
“Don’t be a copycat!”

BUT… when it comes to business, there is NO BETTER WAY to learn, and learn fast.

Why reinvent the wheel when you can learn from someone else? It just makes sense to take what’s already working and then add your own spin to it, to make it your own!

In my own business, I have found mentors and coaches to shortcut my process, and it’s saved me a ton of time and a lot of money.

Which is why I’m so excited to share this with you!

My friend, April Iannazzone, has invited me and two dozen other self-made, 6- and 7-figure entrepreneurs to share our business stories in the Self-Made Success Summit.

This 5-day event kicks off Monday, September 18th and is completely free to my audience (that’s YOU!).

That’s right — you can listen to powerful speakers, influencers, and entrepreneurs and learn:

  • Step-by-step strategies for launching your successful business
  • Little-known tactics for branding, marketing, and traffic-generation (some of which won’t cost you a DIME!)
  • One sales conversion strategy that ALL 25 speakers agreed on (and that you probably haven’t even thought of before!)
  • The real scoop on international speaking, global brand recognition, and building a worldwide audience
  • “Connect the Dots” paths to profit (that you can model and implement in your own business – with our blessing!)
  • And much, much more!

Just ONE tip from these powerful business people could:

  • Add five to six figures to your revenue
  • Generate a flood of qualified traffic
  • Double or triple your sales – this year

…and it’s all yours, for free, in the Self-Made Success Summit.

Click HERE to register TODAY (takes just 20 seconds)

Get all the details on where to access your resources at the link above.

Can’t wait to share this with you!

Posted by LEadmin
September 18, 2017

Defining Your Unique Value in a Niche Market

If you’re in a market that seems to be price-driven, it can seem tough (if not impossible) to stand out from the crowd.

But it’s NOT.

The first step is for YOU to treat yourself as unique. If you act like a commodity, your audience will see you as one.

So, here’s what to do: You figure out what makes you different and valuable to your market. And then you play that up to the point they can’t HELP but see you as the answer to their prayers.

Take petsitting: You might think people are just looking for someone to feed Fluffy or Rover… but nothing could be further than the truth! You could specialize in large dogs, small and active dogs, dogs with special health needs, older dogs… last-minute requests, long-term requests, short visits… iguana-sitting, bird-sitting, rodent-sitting…

Want a step-by-step breakdown of this process? Then listen to this interview with Bella Vasta, my soul sister, on her JUMP! Consulting podcast. You’ll love it!

And then you can download your free messaging worksheet.

Episode 56: Defining Your Brand With Lain Ehmann

The Perfect Cold Pitch Email

Okay, I lied.

This post IS NOT about the perfect pitch email.

That’s because you should NOT be emailing people cold and pitching them.

Wot??

Seriously. Knock it off with the cold sales/pitch emails. 

C’mon. You know what I’m talking about. It’s probably happened to you:

You publish a new blog post about, say, the best books for entrepreneurs.

Next thing you know, your inbox is flooded with emails like this:

Apparently, because you wrote about business books ONCE, you now are looking for every post ever published that OTHER people have written about business books.

But that isn’t enough. If you don’t answer, you’ll be harassed with weekly emails asking if you saw the FIRST email.

FAIL.

Why? Well, there’s a number of reasons, but we’ll start with one:

You need to develop a relationship FIRST. If I don’t know who you are, the chance of your pitch getting through my filters (real or mental) is very low. But if you came from a place of wanting to establish a real connection, I’ll be much more likely to let my guard down.

So here’s what you do instead…

Reach out. Connect. Move your focus from YOU and what YOU want to THEM.

Here’s an example:

Let’s say you have a web design business serving e-commerce companies. You read a Business Insider profile about someone who would be a PERFECT client. You want to email them and tell them, “Hey, I can help. Hire me!”

Don’t do it.

Sure, you’re telling yourself that you are coming from a place of offering value (because you want to HELP them.) But honestly, you’re not. You’re coming from a position of “Me. Give me money.”

There’s a better way.

Stop thinking of the transaction (they give you cash, you provide service.) Instead, think in the long term… that you want to develop a strong, robust, value-based network of professionals.

I wrote a sample for you. (Download a TEMPLATED version that will walk you through how to update it for your own outreach here.)

“Dear Janice-

Great profile on Business Insider last week!

I particularly appreciated the point you made about how technology is changing the face of e-commerce, and what you see as trends for next year. I totally agree that online retailers who don’t keep pace will face huge challenges.

I’m a web designer with many clients in the retail space, and I’ve heard many of the concerns you spoke about in your profile. Would you be open to hopping on a call so I can get to know more about you and your services? I often come into contact with people who may be looking for your expertise, and I’d love to be able to refer them on if they’re a good fit.

Would next Wednesday afternoon work for you to chat for about 15 minutes? Feel free to suggest a time, or to send me your online calendar if that’s easier.

Best,

Lain”

See the difference? It’s all about you helping them — with no expectation. It’s a true offer of no-strings-attached value.

Of course, somewhere down the line you are hoping they might hire you. Or refer someone to you. But that’s NOT what you’re leading with.

Lead with value, not with an “ask.”

P.S. Do NOT email me with fifteen other blog posts about pitching that you’d like me to link to.

 

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