Defining Your Unique Value in a Niche Market

If you’re in a market that seems to be price-driven, it can seem tough (if not impossible) to stand out from the crowd.

But it’s NOT.

The first step is for YOU to treat yourself as unique. If you act like a commodity, your audience will see you as one.

So, here’s what to do: You figure out what makes you different and valuable to your market. And then you play that up to the point they can’t HELP but see you as the answer to their prayers.

Take petsitting: You might think people are just looking for someone to feed Fluffy or Rover… but nothing could be further than the truth! You could specialize in large dogs, small and active dogs, dogs with special health needs, older dogs… last-minute requests, long-term requests, short visits… iguana-sitting, bird-sitting, rodent-sitting…

Want a step-by-step breakdown of this process? Then listen to this interview with Bella Vasta, my soul sister, on her JUMP! Consulting podcast. You’ll love it!

And then you can download your free messaging worksheet.

Episode 56: Defining Your Brand With Lain Ehmann

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