Category Archives for Business Advice

2018 in Review

One of my favorite movies of all time is Groundhog Day with Bill Murray.

In this family-friendly comedy, Murray plays Phil, a narcissistic and abrasive second-rate TV weatherman. To his horror, he’s assigned to cover the Groundhog Day festivities in Punxsatawney, PA. And he’s even more horrified when he finds himself repeating the same day — Feb. 2 — over and over. It’s his own personal version of Hell.

It isn’t until he learns his personal life lessons that he’s able to escape the repetition and move on to Feb. 3.

Our lives can be like that, too! We find ourselves embroiled in the same arguments with our spouses…

…the same sticky situations…

…the same health issues…

…UNTIL we own up, look at what we’re doing (and what we’re NOT), embrace the lessons, and correct our course. THEN we can move on!

At this time of year, many people are looking ahead to 2019.

Setting goals, resolutions, plans…

But they’re ignoring the biggest tool in their toolbox: A review of the previous year.

It is incredibly valuable to take time to sit and reflect on the past 12 months. As a forward-thinker, I can too quickly move into planning for the next year rather than looking at what went right (and not so right) in the preceding time period.

But moving forward without moving back can mean I repeat the same mistakes instead of learning the lessons needed to move on — just like Phil!

So in order to make 2019 as successful and productive as possible, here’s my recap of 2018 (and if you want to do your own recap, I’ve got a one-page Year in Review worksheet you can download here).

WHAT AM I PROUD OF?

  • Started working out at Orangetheory at the end of January and completed about 200 classes this year. I lost about 10 lbs. in the process as well!
  • Had my most financially successful year to date.
  • Deepened relationships with some great friends.
  • John and I started attending a small group through church together.
  • Ran a half-marathon in Dec.
  • Pushed myself outside my comfort zone in several key ways.
  • Started writing a new book.
  • Ran my fastest mile time in about 20 years.
  • Continued to donate 10 percent of each new client’s project fee to Kiva.
  • Did some great work for my clients, including Ryan Levesque, NSI Stem Cell, and James Swanwick.

HOW AM I DIFFERENT NOW THAN I WAS IN JANUARY?

I feel more peaceful, deeper in my faith, and more committed to my health. I also am more relaxed and optimistic, and I worry less (this has been a continuing journey). I also feel more confident. I’m also more comfortable about moving forward without an absolutely clear plan, trusting that the path will reveal itself.

WHAT ARE MY FAVORITE DISCOVERIES? (Products, books, movies, etc.)

  • Bombas socks — love them! (Use that link to save 25 percent off your first order.)
  • Orangetheory. I’m now a regular!
  • The Greatest Showman.
  • Mississippi Pot Roast. If you haven’t tried this recipe, make it TONIGHT!
  • Extreme Ownership. A life-changing book.
  • Working with Tony Bonnici on my “CEO mindset.” (If you need a business coach/mentor, I can gift you a session with Tony — it will ROCK YOUR WORLD. Just email me and I’ll get you set up!)
  • The 5 Second Rule. I am so mad I didn’t write this book. Reading it was the next best thing!

WHAT DID I LEARN THIS YEAR? 

So much! Tony and I have been doing some deep (and painful) work on mindset. It is NOT easy at all — and it is transformative. I must show up as the person I want to be. I’ve heard that advice 100 kajillion times — but I never OWNED it. I’m in the process of truly owning that and understanding what it means.

I also worked a lot on figuring out what the next step is for me. As much as I love copywriting, I’ve never felt it was my life’s mission — instead, my mission is related to helping others move beyond the limits fear has placed on them. I am an encourager, and I want to use that gift more purposefully in the coming years.

I also learned that there are about 450g in a pound. This is important to me for reasons yet to be shared. 🙂

WHAT AM I LEAVING BEHIND IN 2018?

Some more of the fear that I’ve carried with me my whole life. I will always feel fear — it means I’m growing! But my comfort zone is expanding, and my ability to deal with risk and uncertainty is growing as well.

I’ve also let go of some expectations that are very heavy.

WHAT AM I TAKING WITH ME INTO 2019?

A new sense of purpose. Some incredible friends. The goal to do “less, better.” Some amazing clients.

What about you? I’d love to know your answers. Download your worksheet:

Posted by LEadmin
December 21, 2018

Do You Need a Mentor?

Aspiring business owners and entrepreneurs typically fall into this one trap:

They think it’s going to take TENS OF THOUSANDS of dollars (if not more!) and YEARS of trial and error and refinement before they can finally “make it.”

Whew. That sounds exhausting!

I’ll tell you a secret:

Building a profitable six-figure business isn’t easy… but it does NOT have to be expensive, take years, or consume your every waking moment.

In fact, there’s one really easy way to speed your learning curve and get to six or seven figures (and beyond):

WATCH WHAT OTHER SUCCESSFUL BUSINESS PEOPLE ARE DOING AND COPY THEM!

Now, we’ve been brought up to believe that copying is “bad…”

You know the drill:
“Keep your eyes on your own paper!”
“If your friends jumped off a bridge, would you?”
“Don’t be a copycat!”

BUT… when it comes to business, there is NO BETTER WAY to learn, and learn fast.

Why reinvent the wheel when you can learn from someone else? It just makes sense to take what’s already working and then add your own spin to it, to make it your own!

In my own business, I have found mentors and coaches to shortcut my process, and it’s saved me a ton of time and a lot of money.

Which is why I’m so excited to share this with you!

My friend, April Iannazzone, has invited me and two dozen other self-made, 6- and 7-figure entrepreneurs to share our business stories in the Self-Made Success Summit.

This 5-day event kicks off Monday, September 18th and is completely free to my audience (that’s YOU!).

That’s right — you can listen to powerful speakers, influencers, and entrepreneurs and learn:

  • Step-by-step strategies for launching your successful business
  • Little-known tactics for branding, marketing, and traffic-generation (some of which won’t cost you a DIME!)
  • One sales conversion strategy that ALL 25 speakers agreed on (and that you probably haven’t even thought of before!)
  • The real scoop on international speaking, global brand recognition, and building a worldwide audience
  • “Connect the Dots” paths to profit (that you can model and implement in your own business – with our blessing!)
  • And much, much more!

Just ONE tip from these powerful business people could:

  • Add five to six figures to your revenue
  • Generate a flood of qualified traffic
  • Double or triple your sales – this year

…and it’s all yours, for free, in the Self-Made Success Summit.

Click HERE to register TODAY (takes just 20 seconds)

Get all the details on where to access your resources at the link above.

Can’t wait to share this with you!

Posted by LEadmin
September 18, 2017

Best Email Subject Lines of the Week

#fastlain feature: “Flop or Fly.”

I get a lot of email. (100+ a day!)

I delete most of it, but a few grab me. Every week I will be announcing 5 winning and losing email subject lines, and why they worked or flopped. Stay tuned to soon start to seeing a pattern — and to review your own subject lines with a more critical eye.


#1: “Writers hate this part”

From: Jeff Goins

Why it works: Jeff knows his audience comprises writers and wannabe writers, so this works on two levels. First, writers immediately perk up their ears. And second, those who are wannabe writers want to know what the real writers are up to. Jeff calls out something we care about (the part “we” hate) and also incites curiosity by not telling us what “this part” is. Well done!

How you can use this: Make your readers feel like part of the in crowd by identifying them as something they aspire to be.


#2: “Own the Room at Your Next Networking Event – RSVP to Learn How”

From: CreativeLive

Why it works: Total value-driven headline. We know what they’re offering, they personalized it (“YOUR” next event), and they give a clear CTA (RSVP).

How you can use this: Be super-clear on what you offer, who it’s for, and what your reader can do to claim it.


#3: “Don’t panic if you’re not one of the “cool kids” (yet)”

From: Tara Gentile

Why it works: Like Jeff, Tara also appeals to those who want to be part of the “in crowd.” She hits some emotional buttons (both “panic” and “cool kids” touch on that high school angst!) and she promises transformation as well.

How you can use this: This headline is deceptively simple. There’s a lot going on, and I’m pretty sure it took a while to create. Spend extra time refining your subject lines to see if you can increase emotion, add extra triggers, and make it more compelling.


#4: “Hard Work + Loyalty ≠ Career Advancement (Here’s Why)”

From: Career Attraction

Why it works: This subject line plays off common wisdom that loyalty and hard work lead to a desired result. It also promises to explain why that isn’t true.

How can you use this: Offer a pattern interrupt by showing why something people believed is not true — then tell them why.


#5: “You have 16 hours only. No sleeps

From: RueLaLa

Why it works: I love RLL’s tongue-in-cheek subject lines. They’re sassy and current without making old fogies (like me!) feel left out. The feel of urgency was clear with this subject line, yet it was still playful.

How you can use this: Think of a fun way to convey your message. Play with it. Don’t take it so seriously!


Now, the flops:

#1: “SDCC Revel Preview: The Devil of Hell’s Office”

From: Lootcrate

Why it flops: Ummm… what?

How you can avoid this: Be clear. Please?!

My rewrite: I don’t know. I googled “SDCC Revel” and couldn’t even find anything to explain what this was. Typo? Not sure! I did find out that SDCC is “San Diego ComiCon.” As for Devil of Hell’s Office? No clue. 


#2: “Concord & 9th Masterclass is ON!”

From: Crafting Site

Why it flops: Because I used to be in the crafting industry, I knew that the Concord & 9th referred to a rubber stamp manufacturer. But if I were new to this list or to the community, I wouldn’t have the first clue what this was about. Nothing about it makes me interested or curious.

How you can avoid this: Don’t use insider language. Take a “beginner’s mind” approach to writing; if a newbie wouldn’t understand it, use something else. And don’t forget to convey VALUE.

My rewrite: “Learn 5 new stamping techniques in one hour – TODAY.”


#3: “The Process: Step #4”

From: an Online Marketer

Why it flops: I didn’t read (or see) steps 1-3 so this just made me go, “Hunh?!” The funny thing: “The Process” is all about effective email communication! Der.

How you can avoid this: Give context. Don’t assume people read (or even get) your first emails in a series.

My rewrite: “Give Subscribers EXACTLY What They Want (Step 4 in the ASK Method) ” 


#4: “Abundance NOW LIVE Is in Less Than A Week!”

From: An Online Marketer

Why it flops: This is the epitome of a lazy headline. A little rewriting would make it crystal clear. Instead it sends my mind in about five directions at once. Is the event Abundance “now live?” (as opposed to previously being not-live?). Or is the event called “Abundance Now Live?” Or is it “live” as in “liiiiiivvvvv” and not “lyyyyyyv?” I had to think to much!

How you can avoid this: Don’t make readers think. Remove ANYTHING that can cause confusion. Your subject lines, in general, should be scannable.

My rewrite: “Less than 7 days to “Abundance Now” LIVE!”


#5: “20 Tweetable Quotes to Inspire Creative Genius [SlideShare]”

From: Anonymous

Why it flops: Ayiyiyi. Another hot mess. Do I care that these quotes are “tweetable?” Why is the suffix [SlideShare] even included? And will reading the quotes, or sharing them, make me a genius?

How you can avoid this: Get your value statement down before you write a single word.

My rewrite: “20 Creative Quotes You Can’t Help But Share”


The upshot: Don’t be lazy. Clear, simple writing takes work!

Got your own submissions? List them in the comments below!

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